I can’t remember where I first heard about Genius Bread (most likely on Twitter!), but I can remember heading directly to their website. Their products looked great, so I emailed the company to learn more. In a reply email I learned that their bread was going to hit US shelves soon (UK brand)!
To my surprise last Tuesday I received a press release that Genius bread by Glutino was now available for purchase, and was also asked if I would like to try their new product. I was more then happy to try their product, and contacted them right away! That was Tuesday. By THURSDAY the bread was delivered to my school mailbox. I was so excited (not to mention I also had just ran out of bread!)
I was really impressed with this new bread. Not only have I enjoyed a few sandwiches on the bread, but I also made french toast with it. Funny thing was, as I was eating the bread I realized that this was probably on of the first times that I have had “white bread.”(I refused to eat wonder bread in my pre gluten-free days) and now whenever I by GF bread I tend to favor the multigrain breads.
I thought the bread was really good. I placed the bread in the micowave to soften (I put it in the freezer when I got it) and then enjoyed my sandwich. The bread had a good taste, was soft and held together well. The next day I toasted the bread and had PB & J. After I had this sandwich I concluded that I would prefer to lightly toast this bread before I enjoy it. Then on Sunday I made a delicious french toast breakfast using the bread!
Thanks again Glutino for reaching out to me. I am looking forward to making many sandwiches on this bread throughout the week! To learn more about this new product head to their website. Also be sure to find them on Facebook and Twitter!Here is more information about Genius by Glutino Breads:
GLUTINO® INTRODUCES GENIUS® BY GLUTINO® BREAD: Leading Gluten-Free Brand Partners with U.K.-based Genius Gluten-Free to Bring Popular Bread to U.S. and Canadian Markets
LAWRENCE, Mass. – Glutino®, a trusted pioneer and leader in convenient gluten-free living, introduces Genius® by Glutino® bread to its extensive line of gluten-free products. Glutino has partnered with U.K.-based Genius Gluten-Free to bring their popular gluten-free bread to the United States and Canada.
Genius by Glutino offers a wholesome and delicious gluten-free bread option for those living a gluten-free lifestyle. Soft and light in texture, Genius by Glutino features full-sized bread slices that are perfect for making sandwiches and is available in two great tasting varieties, White and Multigrain Sandwich Bread.
“I developed Genius Bread so people living gluten-free could have a better tasting gluten-free bread solution,” said Lucinda Bruce-Gardyne, professionally trained chef, founder of Genius Gluten-Free, and mother of a celiac child. “We are thrilled to partner with Glutino, a leader and innovator in gluten-free living, to share our great-tasting bread with the U.S. and Canadian markets.”
“We are excited to add Genius by Glutino to our long-standing gluten-free portfolio and to offer a gluten-free bread that is a cut above the rest,” said Laura Kuykendall, director of marketing and R&D for Glutino. “People living a gluten-free lifestyle look to Glutino for what is new and innovative in the world of gluten-free products, and adding Genius by Glutino to our wide range of products strengthens our position in the gluten-free space.”
Genius by Glutino, as with all Glutino products, does not contain artificial colors, flavors or preservatives. Both varieties of Genius by Glutino will be available on www.glutenfree.com and in freezer aisles nationwide at a suggested retail price of $5.49.
About the Glutino Food Group
Since 1983, the Glutino Food Group has been a trusted pioneer and leader in the gluten-free category. Based in Laval, Québec, the company offers a wide variety of great-tasting, gluten-free foods consumers can trust. Products are available nationwide at local supermarkets, natural and organic retailers and on www.glutenfree.com. For more information on The Glutino Food Group, visit www.Glutino.com.The Glutino Food Group is a wholly owned subsidiary of Smart Balance, Inc.